Essential equipment for a successful Facebook community: photography

Essential equipment for a successful Facebook community: photography

By far, the most popular posts on social media (measured in terms of likes, shares and comments) are those featuring great photographs. Good photography is an essential ingredient for a successful Facebook community.

Whilst camera phones and snapshot digital cameras produce acceptable photographs, it is worth investing in a Digital SLR camera. Thanks to their many automatic features and precision optics, these professional-style cameras will produce hugely better photographs, even in the hands of the most amateur photographer.

By investing around £300 you could purchase a camera that, if treated with care, will provide a useful service for many years to come. These cameras can also be used to easily record high definition video.

The Nikon D3300

We recommend the Nikon D3300 (pictured) which is now available for around £300 (price checked at £329 on 20th January 2017) with an excellent lens included. It is easy to use, has excellent online reviews and is packed with features. You can buy it online from Amazon by clicking here.

Essential extras

  • An SD memory card – this is where the camera stores the photographs. We recommend at least an 8gb card. These are inexpensively available here.
  • A bag/case for your camera – it’s worth spending a few pounds extra to get a good quality bag that will protect your very fragile camera and lenses. Remember that the camera will be carried over shoulders and in the boots of cars, so protection is essential. A good example can be found here.
  • Access to a computer with an SD card reader built in or with a USB SD card reader, for storing, editing and sharing photographs. Most modern computers will have a built-in card reader.
  • Someone to take the photographs. (See below.)
  • Good lighting is essential if you are photographing products, especially food. For small products, we recommend a studio box light tent kit like this great option.

Optional

  • A tripod for use when shooting video. You can find a very affordable one here.
  • Photo editing software for enhancing your photos. We recommend the excellent Photoshop Elements 16. It features almost all of the advanced editing features that the full version of Photoshop is so famous for, but at a fraction of the price. It is also much easier to use as it adapts to the skill level of the user. Available here. This excellent guide book will have even a beginner using the software like a professional in no time at all.

By making a modest investment, you can create stunning social media content that people will love to engage with.

Social Media: the SME brand-building powerhouse

Social Media: the SME brand-building powerhouse

The potential benefits of Social Media are huge, but many SMEs fail to capitalise on the opportunities on offer.

Social media provides an easy way to learn about your customers and keep abreast of your competitors. It can help you reach new customers and expand your market. Facebook alone has more than a billion daily users. Social media can allow you to engage directly with the public, building relationships, bolstering your brand and strengthening your reputation as a thought leader.

The potential benefits are thrilling, yet many SMEs fail to capitalise on them. Some rush in and engage without the planning that they would apply to any other marketing initiative, placing these powerful tools in untrained hands. In a worst case scenario, they find themselves involved in a public relations crisis without knowing how to respond. Others are reticent about engaging because they lack the know-how or they are deterred by the risks.

Social media should be an integral part of your overall marketing strategy and, because of its real-time nature and the high level of reputational risk involved, it needs to be managed by well-trained people. Chapter House can help you put your best foot forward with social media and position your business to exploit all of the potential benefits.

Chapter House have managed some of the busiest social media communities in the world for some of the biggest brands on the island of Ireland, including Vodafone, Carlsberg, Guinness and Vivo.

Through our engaging and hands-on training workshops, we can help you with…

  • Developing a social media strategy
  • Conducting an audit of your current social media presence, your potential audience and your competitors
  • Identifying online conversations about your organisation
  • Building your community
  • Developing great content and maximising its reach
  • Developing safe, legal and effective promotions/competitions
  • Maintaining a safe and productive community
  • Managing a crisis and responding to negative feedback, complaints and criticism
  • Measuring success: understanding analytical data

Fill in the contact form below to start putting this SME brand-building powerhouse to work for your business